Specialized Master in Business Analytics

SMB-A Students

The Science of Business: From Data to Insights and Improved Decisions”

The Specialized Master in Business Analytics (SMB-A) program is designed to develop next generation managers capable of leveraging practical approaches to analysis.  Our program equips students with real-world knowledge in the science of data analytics and its implication for business innovation, productivity, and decision-making. The flexible online format allows professionals to acquire graduate-level knowledge and credentials in business analytics in as little as 10 months, or at a slower part-time pace. With no work experience requirements, the program is open to everyone.  If you are already regularly working with business data, this is your chance to accelerate your career trajectory.  If you are eager to shift into the growing field of management analytics, here is your opportunity.  Whatever the case, the time for your next level of mastery is now.

Attend an overview webinar with SMB-A Co-Director, John Draper



Due to COVID-19, the SMB-A program is test-optional for autumn 2021 applicants. Test optional means we allow you to opt-out of submitting GMAT/GRE test scores to be considered for admission. Applying to the SMB-A program as test-optional does not guarantee a favorable admission decision, and your application will be reviewed holistically. We encourage prospective students (working professionals and straight out of undergrad) to take the GRE or GMAT and share your scores with us if you think they reflect your ability and potential. 

View deadline information and application requirements


The SMB-A program has added flexibility for busy working professionals, which dramatically expands the program's reach beyond the Columbus Metro area. Students living 50+ miles away from Ohio State’s main campus can live-stream* Saturday sessions to complete the 25 percent in-person portion of each class online. This flexibility means eligible candidates can earn the degree from anywhere. Eligibility questions? E-mail fcob-smb-a@fisher.osu.edu.

Online Blended Learning (NEW: Live-streaming)

The Ohio State University is authorized to offer the Specialized Masters in Business Analytics program in all 50 states. For more info on state authorization requirements and disclosures related to online programs, visit online.osu.edu/state-authorization/disclosure

In keeping with the program’s mission to prepare future data-savvy managers and leaders in business analytics, the curriculum has been designed with the following goals in mind.

  • Graduates will demonstrate fluency in working with data and an understanding of data acquisition and management in organizations to meet specified business objectives.
  • Graduates will be able to conceptualize real-world problems, identify data requirements, engage in rigorous critical thinking, and develop innovative solutions through the application of (a) descriptive; (b) predictive; and (c) prescriptive data analytic methods and techniques.
  • Graduates will demonstrate competence in communicating tractable results and integrated insights that inform organizational decision-making.
  • Graduates will identify and evaluate ethical issues surrounding data and its use in decision making.

The SMB-A Virtual Lab and Program Structure

Contact Us

Whether you are in the beginning stages of your program search or you have already decided that one of Fisher's graduate programs is the right fit for you, we encourage you to connect with us.  

Request More Information

Due to COVID-19, on-campus activities (in-person meetings, class visits, campus tours) are temporarily unavailable. Prospective students should contact the Graduate Programs Office virtually to meet with a graduate student ambassador, admissions, or a program-specific recruiter to learn more.