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Joe Arnold
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Paper, plastics and penalties: How audits can improve curbside recycling
Fisher College of Business
April 22, 2024
When consumers would prefer a chatbot over a person
The Ohio State University
May 13, 2024
The tricky logistics behind direct-to-consumer sales strategies
The Wall Street Journal
April 25, 2024
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Consumer Behavior
Let’s talk about race and the danger faced by black delivery drivers
Supply Chain Quarterly
As our reliance on delivery services increases amid a backdrop of unrest, Associate Professor of Logistics Terry Esper, a recognized expert in "last-mile" logistics, shares his thoughts and professional insights about the tough conversations and safety considerations necessary to protect black delivery drivers.
June 1, 2020
Why we've been saying 'sorry' all wrong
The BBC
Apologies can be tricky, but combining a dose of gratitude with a gesture that costs you something can help smooth ruffled feelings. Says Fisher's Xiaoyan Deng: "By offering your appreciation for their contributions, you increase their self-esteem. That boost of self-esteem leads to higher levels of satisfaction.”
May 13, 2020
U.S. unemployment rate soars to 14.7 percent, the worst since the Depression era
The Washington Post
A forthcoming paper from Lu Zhang, the John W. Galbreath Chair and professor of finance, and his colleagues, details 130 years of unemployment rates in the U.S. as part of an examination of the impact of COVID-19 on the labor market.
May 8, 2020
Columbus residents slow to get message on masks
The Columbus Dispatch
Despite government changing advice on wearing masks, few people are warming to the new advice in Columbus. This might be the norm for a while, said Grant Donnelly, an assistant professor of marketing at Fisher who has researched how public campaigns and messages influence public behavior. “Effective messaging requires consistent messaging to instill trust.”
April 10, 2020
Examining the past, present and future of the COVID-19 pandemic
The Ohio State University
From disaster preparedness to public health concerns to the cost faced by insurance companies, a panel discussion recently brought together leaders from throughout Ohio State and beyond to examine the wide-ranging impact of the coronavirus (COVID-19) pandemic and how the university is joining the fight against it.
April 1, 2020
When it comes to distracted driving, state laws are not created equal
Forbes
As part of a nationwide analysis of distracted driving, research conducted by the Risk Institute provided insights into how law enforcement in Ohio views the dangers of distracted driving in the state and how to mitigate the growing risk.
March 31, 2020
Why you should say "thank you" and not "sorry" after most service failures
American Marketing Association
Two simple words can save the customer experience after a service failure -- and surprisingly they're not "I'm sorry." Xiaoyan Deng, assistant professor of marketing and logistics, and her colleagues find that saying "thank you" after a breakdown in service is more effective at restoring consumer satisfaction.
March 24, 2020
Targeted ads and personalization: Putting the customer in charge
Raconteur
As personalized advertising continues to evolve, consumers are increasingly dictating what ads they want and when they see them. Rebecca Walker Reczek, the Dr. H. Lee “Buck” Mathews Professor of Marketing at Fisher, says the more options people have to choose their entertainment, the harder it gets for brands to reach a large audience all at once.
March 19, 2020
Why the coronavirus is making your neighbor hoard toilet paper
The Ohio State University
When a crisis occurs, people's survival instincts kick in; they go into a sort of panic mode and start hoarding — toilet paper? Yunhui Huang, assistant professor of marketing, weighs in on how external factors such as disease influence consumer decision making and preferences.
March 19, 2020
Marketing professors recognized for their research
Fisher College of Business
Research prowess by members of Fisher’s Department of Marketing and Logistics recently garnered national recognition from the American Marketing Association (AMA) and affiliated groups. Individual papers and cumulative work by Rebecca Walker Reczek and Greg Allenby were honored for advancing the field of marketing.
March 3, 2020
Step into discomfort
Medium
Tanya Menon urges us in her TED Talk to change our “habitual daily footpath,” which exposes us to the same daily physical environments, people and ideas.” A loss of efficiency and convenience will likely mean a gain of diversity. “A simple change in planning, a huge difference in the traffic of people and the accidental bumps in the [social] network,” she explains.
January 20, 2020
True hobbies
BYU Radio
How can we truly maximize relaxation and not feel the need to be in a busy mindset? Selin Malkoc discusses hobbies and strategies to get the most out of leisure time.
January 15, 2020
Why you are often less productive in the hour before an appointment
Medium
Not all free time is the same. An hour seems shorter when you have another task looming and has important implications for getting things done, according to research by Fisher's Selin Malkoc and her colleagues.
December 20, 2019
How to have a true hobby, not a side hustle
Vox
Selin A. Malkoc, a marketing professor at Fisher who studies how leisure can contribute to our overall happiness, says the problem with finding a hobby is compounded when so many of us “do yoga because we want to be a yoga master.” Instead, Malkoc says, it’s perfectly fine to do it just because we want to relax.
December 3, 2019
How losing can be a winning strategy
Medium
Past research on failure by Fisher's Selin Malkoc adds context to a new study that shows failures early in a scientist’s career can lead to greater long-term success.
October 15, 2019
How to find a hobby
The New York Times
In your quest for a balanced life, have you neglected your hobbies? It’s not too late. Learn how to find a hobby and how to incorporate it into your busy life. Research by Fisher's Selin Malkoc is useful in helping to avoid over-scheduling leisure time and activities.
October 10, 2019
The unsettling ways tech is changing your personal reality
Medium
Targeted online ads can change how we shop, but can they alter how we view ourselves? Research by Rebecca Walker Reczek, the Dr. H. Lee “Buck” Mathews Professor of Marketing at Fisher, says yes.
October 3, 2019
How to stay committed to your goals: Tell someone more successful than you, says new study
CNBC
A new study from Professor Howard Klein suggests that you're more likely to meet a goal when you share it with someone with a "higher status" than you.
September 5, 2019
Share your goals – but be careful whom you tell
The Ohio State University
If you want to achieve a goal, make sure you share your objective with the right person. “Contrary to what you may have heard, in most cases you get more benefit from sharing your goal than if you don’t – as long as you share it with someone whose opinion you value,” said Howard Klein, lead author of anew study and professor of management and human resources.
September 3, 2019
What to say when you really, truly screw up
Fatherly
So what makes for a good apology? You have to mean it, sure. But there’s a narrative structure that a good apology should follow. Roy Lewicki, the Irving Abramowitz Memorial Professor Emeritus of management and human resources, has spent years researching the ideal apology, and he’s broken it down the perfect apology into six distinct components.
August 29, 2019
Wrongful death lawsuits, Legionnaires’ outbreak damage Mount Carmel brand, experts say
NBC4
Experts in crisis management say the damage to the Mount Carmel brand is significant but not beyond repair. Deborah Mitchell, who teaches marketing at Fisher College of Business, says there are plenty of examples of company brands surviving extraordinary damage.
June 14, 2019
No partner, no kids, no problem - women at work
Listen Notes
Fisher's Tracy Dumas gives research-backed advice for responding to bias and unrealistic expectations, as she joins a discussion about single, childless professionals.
May 8, 2019
Science says healthy scheduling habits make people happier
Entrepreneur
Selin Malkoc, a professor of marketing at Fisher, and her colleague discovered that when a leisure activity is planned, it’s less enjoyable than if it had taken place spontaneously: “It becomes a part of our to-do list. As an outcome, they [the activity] becomes less enjoyable," Malkoc said.
May 3, 2019
Ohio State institute highlights efforts to stop distracted driving
The Ohio State University
Every day in the U.S., approximately nine people are killed and more than 1,000 injured in crashes that are reported to involve a distracted driver, according to the Centers for Disease Control and Prevention. The Risk Institute at The Ohio State University Fisher College of Business is working to bring those numbers down.
April 15, 2019
Research proves we can reduce food waste by boosting consumer self-esteem
Pittsburgh City Paper
According to research published in the Journal of Marketing by Rebecca Walker Reczek, the Dr. H. Lee "Buck" Mathews Professsorship in Marketing at Fisher and her colleagues, consumers are less likely to pick "ugly produce" because doing so negatively affects how they think about themselves.
April 10, 2019
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